DB Digital Solutions - New Platform Build
Overview
DB Digital Solutions is the digital arm of DB Orthodontics, offering 3D-printed orthodontic appliances built by Studio 8 technicians using the latest digital manufacturing technology. The range spans six categories: EXPAND for skeletal and dental expansion, ALIGN for custom aligners, RETAIN for post-treatment retention, ORTHOGNATHIC for surgical appliances, TAD-Based for mini-implant supported devices, and PRINT for 3D-printed models and lab work.
Before this project, customers were directed to the main dbortho.com ecommerce store, which had no way of explaining a complex, workflow-driven product range to a specialist clinical audience. I owned the project end to end: discovery, content architecture, UX, UI, Squarespace development, and launch, in under four months.
The site went live and drove a 35% increase in customer enquiries during the initial launch period.
My Role
Digital Product Specialist
Solo Designer & Developer - end-to-end ownership
Timeline
June 2025 - March 2026
Disciplines
UX Research
IA
UI Design
Shopify
CRO
A/B Testing
Accessibility
DB Digital Solutions -
New Platform Build
Overview
DB Digital Solutions is the digital arm of DB Orthodontics, offering 3D-printed orthodontic appliances built by Studio 8 technicians using the latest digital manufacturing technology. The range spans six categories: EXPAND for skeletal and dental expansion, ALIGN for custom aligners, RETAIN for post-treatment retention, ORTHOGNATHIC for surgical appliances, TAD-Based for mini-implant supported devices, and PRINT for 3D-printed models and lab work.
Before this project, customers were directed to the main dbortho.com ecommerce store, which had no way of explaining a complex, workflow-driven product range to a specialist clinical audience. I owned the project end to end: discovery, content architecture, UX, UI, Squarespace development, and launch, in under four months.
The site went live and drove a 35% increase in customer enquiries during the initial launch period.
My Role
Digital Product Specialist
Solo Designer & Developer - end-to-end ownership
Timeline
June 2025 - March 2026
Disciplines
UX Research
IA
UI Design
Shopify
CRO
A/B Testing
Accessibility
DB Digital Solutions - New Platform Build
Overview
DB Digital Solutions is the digital arm of DB Orthodontics, offering 3D-printed orthodontic appliances built by Studio 8 technicians using the latest digital manufacturing technology. The range spans six categories: EXPAND for skeletal and dental expansion, ALIGN for custom aligners, RETAIN for post-treatment retention, ORTHOGNATHIC for surgical appliances, TAD-Based for mini-implant supported devices, and PRINT for 3D-printed models and lab work.
Before this project, customers were directed to the main dbortho.com ecommerce store, which had no way of explaining a complex, workflow-driven product range to a specialist clinical audience. I owned the project end to end: discovery, content architecture, UX, UI, Squarespace development, and launch, in under four months.
The site went live and drove a 35% increase in customer enquiries during the initial launch period.
My Role
Digital Product Specialist
Solo Designer & Developer - end-to-end ownership
Timeline
June 2025 - March 2026
Disciplines
UX Research
IA
UI Design
Shopify
CRO
A/B Testing
Accessibility
+35%
+35%
Customer enquiries in initial launch period
Customer enquiries in initial
launch period
4 months
4 months
Discovery to live launch, solo end to end
Discovery to live launch, solo
end to end
6
6
Product categories structured and launched
Product categories structured
and launched
+35%
Customer enquiries in initial launch period
4 months
Discovery to live launch, solo end to end
6
Product categories structured and launched
The Challenge
The Challenge
Building from nothing, with a clinical workflow baked in
There was nothing to build on. No existing platform, no content structure, no precedent within the company for how to present a digital-first clinical product. The six product categories were clinically distinct, but to anyone outside orthodontics they could easily look like minor variations of the same thing.
The bigger problem was that this wasn’t simply a product catalogue. Every product in the range depends on a clinical workflow: a clinician takes a scan or impression, sends it off with a prescription form, the case gets validated and produced by technicians, and a finished appliance comes back. The site needed to explain that journey clearly enough that a busy clinician would trust the process without ever speaking to the team first.
There was also a detail worth getting right rather than glossing over. TADs and Autograph Aligners specifically require a validation step where technicians may query the case before production. That needed to be communicated honestly without making the process sound complicated or slow.
Building from nothing, with a clinical workflow baked in
There was nothing to build on. No existing platform, no content structure, no precedent within the company for how to present a digital-first clinical product. The six product categories were clinically distinct, but to anyone outside orthodontics they could easily look like minor variations of the same thing.
The bigger problem was that this wasn’t simply a product catalogue. Every product in the range depends on a clinical workflow: a clinician takes a scan or impression, sends it off with a prescription form, the case gets validated and produced by technicians, and a finished appliance comes back. The site needed to explain that journey clearly enough that a busy clinician would trust the process without ever speaking to the team first.
There was also a detail worth getting right rather than glossing over. TADs and Autograph Aligners specifically require a validation step where technicians may query the case before production. That needed to be communicated honestly without making the process sound complicated or slow.
Building from nothing, with a clinical workflow baked in
There was nothing to build on. No existing platform, no content structure, no precedent within the company for how to present a digital-first clinical product. The six product categories were clinically distinct, but to anyone outside orthodontics they could easily look like minor variations of the same thing.
The bigger problem was that this wasn’t simply a product catalogue. Every product in the range depends on a clinical workflow: a clinician takes a scan or impression, sends it off with a prescription form, the case gets validated and produced by technicians, and a finished appliance comes back. The site needed to explain that journey clearly enough that a busy clinician would trust the process without ever speaking to the team first.
There was also a detail worth getting right rather than glossing over. TADs and Autograph Aligners specifically require a validation step where technicians may query the case before production. That needed to be communicated honestly without making the process sound complicated or slow.
Working with the team
Working with the team
This wasn’t a project I ran alone
Studio 8 is the technical team within the company who actually design and print the appliances, and they understood the clinical workflow far better than I did at the start. I spent time with them early on to get the five-step process right, because getting that wrong would have meant building a polished site that described the wrong thing.
The product renders used across the homepage and category pages were produced by a colleague on my team. My job was deciding where they went, how they were used in the hover interaction, and how they supported each page layout, but the visual asset itself came from someone else’s work. Getting that collaboration right meant being clear early about what each category needed visually, then designing around what was actually produced rather than the other way round.
This wasn’t a project I ran alone
Studio 8 is the technical team within the company who actually design and print the appliances, and they understood the clinical workflow far better than I did at the start. I spent time with them early on to get the five-step process right, because getting that wrong would have meant building a polished site that described the wrong thing.
The product renders used across the homepage and category pages were produced by a colleague on my team. My job was deciding where they went, how they were used in the hover interaction, and how they supported each page layout, but the visual asset itself came from someone else’s work. Getting that collaboration right meant being clear early about what each category needed visually, then designing around what was actually produced rather than the other way round.
This wasn’t a project I ran alone
Studio 8 is the technical team within the company who actually design and print the appliances, and they understood the clinical workflow far better than I did at the start. I spent time with them early on to get the five-step process right, because getting that wrong would have meant building a polished site that described the wrong thing.
The product renders used across the homepage and category pages were produced by a colleague on my team. My job was deciding where they went, how they were used in the hover interaction, and how they supported each page layout, but the visual asset itself came from someone else’s work. Getting that collaboration right meant being clear early about what each category needed visually, then designing around what was actually produced rather than the other way round.
Team credit: Product renders by a colleague within the design team. Clinical workflow validated in collaboration with Studio 8 technicians. Project led, designed, and built by me.
Team credit: Product renders by a colleague within the design team. Clinical workflow validated in collaboration with Studio 8 technicians. Project led, designed, and built by me.
Process
Process
Six stages, four months, several rounds of review
With a tight deadline and no existing foundations, I ran a compressed but structured process. The early stages mattered most because there was no room to rebuild later, and the project went through genuine back and forth with Studio 8 and the directors before anything went live.
Six stages, four months, several rounds of review
With a tight deadline and no existing foundations, I ran a compressed but structured process. The early stages mattered most because there was no room to rebuild later, and the project went through genuine back and forth with Studio 8 and the directors before anything went live.
Six stages, four months, several rounds of review
With a tight deadline and no existing foundations, I ran a compressed but structured process. The early stages mattered most because there was no room to rebuild later, and the project went through genuine back and forth with Studio 8 and the directors before anything went live.
01
Discovery
01
Discovery
01
Discovery
Product research, clinician needs, competitor audit
02
Structure
02
Structure
02
Structure
Workflow mapping, navigation, content architecture
03
Design
03
Design
03
Design
Visual identity, hover interaction, page templates
04
Review
04
Review
04
Review
Cycles with Studio 8 and directors on workflow accuracy and content
05
Build
05
Build
05
Build
Squarespace development, forms, workflow integration
06
Launch
06
Launch
06
Launch
GemPages build, Shopify theme edits, custom code, A/B testing, iterative optimisation
The Homepage Hover Interaction
The Homepage Hover Interaction
Six categories, one second to understand each
This is the single piece of UX from this project I’d point to first in an interview. Six product categories sit across the top of the homepage hero. On hover, each one reveals a product render, giving the visitor an instant visual answer to what the category is actually about before they’ve clicked anything.
A clinician scanning the homepage doesn’t necessarily know that Orthognathic means surgical wafers and splints, or that TAD-Based means a distaliser built around a mini-implant. Making them click into a page just to find that out adds friction at the exact moment you want to capture interest. The hover state answers the question in under a second, and the click that follows is a far more qualified one.
The renders that make this interaction work were produced by a teammate, which meant the design challenge for me was less about creating the imagery and more about sequencing it. Deciding which render appeared for which category, how the background transition felt, and making sure the interaction read clearly even for someone moving quickly through the page.
Six categories, one second to understand each
This is the single piece of UX from this project I’d point to first in an interview. Six product categories sit across the top of the homepage hero. On hover, each one reveals a product render, giving the visitor an instant visual answer to what the category is actually about before they’ve clicked anything.
A clinician scanning the homepage doesn’t necessarily know that Orthognathic means surgical wafers and splints, or that TAD-Based means a distaliser built around a mini-implant. Making them click into a page just to find that out adds friction at the exact moment you want to capture interest. The hover state answers the question in under a second, and the click that follows is a far more qualified one.
The renders that make this interaction work were produced by a teammate, which meant the design challenge for me was less about creating the imagery and more about sequencing it. Deciding which render appeared for which category, how the background transition felt, and making sure the interaction read clearly even for someone moving quickly through the page.
Six categories, one second to understand each
This is the single piece of UX from this project I’d point to first in an interview. Six product categories sit across the top of the homepage hero. On hover, each one reveals a product render, giving the visitor an instant visual answer to what the category is actually about before they’ve clicked anything.
A clinician scanning the homepage doesn’t necessarily know that Orthognathic means surgical wafers and splints, or that TAD-Based means a distaliser built around a mini-implant. Making them click into a page just to find that out adds friction at the exact moment you want to capture interest. The hover state answers the question in under a second, and the click that follows is a far more qualified one.
The renders that make this interaction work were produced by a teammate, which meant the design challenge for me was less about creating the imagery and more about sequencing it. Deciding which render appeared for which category, how the background transition felt, and making sure the interaction read clearly even for someone moving quickly through the page.
Expand
Skeletal and dental expansion
Align
Custom aligners from scans
Retain
Post-treatment retention
Orthognathic
Surgical wafers and splints
TAD-Based
Mini-implant supported appliances
3D-printed models and lab work
Expand
Skeletal and dental expansion
Retain
Post-treatment
retention
TAD-Based
Mini-implant supported appliances
Align
Custom aligners from scans
Orthognathic
Surgical wafers and splints
3D-printed models and lab work
Designing Around the Workflow, Not Just the Product
Designing Around the Workflow, Not Just the Product
A dedicated page for the process clinicians actually go through
Most of the design decisions on this site came from thinking about the workflow rather than the product photography. I built a dedicated Workflow page that walks through the five steps a case actually goes through, agreed and checked against Studio 8’s real process rather than assumed from the outside.
Laying this out step by step does two things. It sets accurate expectations up front, and it builds trust with a clinical audience that’s naturally cautious about handing off something this precise to a process they can’t see.
A dedicated page for the process clinicians actually go through
Most of the design decisions on this site came from thinking about the workflow rather than the product photography. I built a dedicated Workflow page that walks through the five steps a case actually goes through, agreed and checked against Studio 8’s real process rather than assumed from the outside.
Laying this out step by step does two things. It sets accurate expectations up front, and it builds trust with a clinical audience that’s naturally cautious about handing off something this precise to a process they can’t see.
A dedicated page for the process clinicians actually go through
Most of the design decisions on this site came from thinking about the workflow rather than the product photography. I built a dedicated Workflow page that walks through the five steps a case actually goes through, agreed and checked against Studio 8’s real process rather than assumed from the outside.
Laying this out step by step does two things. It sets accurate expectations up front, and it builds trust with a clinical audience that’s naturally cautious about handing off something this precise to a process they can’t see.
01
Clinician sends scans or impressions with a completed prescription form
Clinician sends scans or impressions with a completed prescription form
02
Email confirms receipt with an estimated dispatch date
Email confirms receipt with an estimated dispatch date
03
Technicians contact the clinician with any questions, specifically flagged for TADs and Autograph Aligners
which require validation
Technicians contact the clinician with any questions, specifically flagged for TADs and Autograph Aligners
which require validation
Technicians contact the clinician with any questions, specifically flagged for TADs and Autograph Aligners
which require validation
04
Case is produced
Case is produced
05
Case is dispatched
Case is dispatched
Value Propositions
Value Propositions
Five specific, defensible claims instead of generic marketing copy
Rather than writing vague promises about quality, I structured the homepage around five specific claims that map directly to what a digital workflow actually delivers over traditional methods. Each one is concrete and provable, which matters with a clinical audience that sees through marketing fluff quickly.
Five specific, defensible claims instead of generic marketing copy
Rather than writing vague promises about quality, I structured the homepage around five specific claims that map directly to what a digital workflow actually delivers over traditional methods. Each one is concrete and provable, which matters with a clinical audience that sees through marketing fluff quickly.
Five specific, defensible claims instead of generic marketing copy
Rather than writing vague promises about quality, I structured the homepage around five specific claims that map directly to what a digital workflow actually delivers over traditional methods. Each one is concrete and provable, which matters with a clinical audience that sees through marketing fluff quickly.
Fast
Fast
Reduced turnaround
from scan to appliance
Reduced turnaround from scan to appliance
Efficient
Efficient
Fewer appointments needed chairside
Convenient
Convenient
No physical impressions required
Precise
Precise
Digitally designed and
3D-printed
Digitally designed and 3D-printed
Comfortable
Comfortable
No bands or separators
needed
No bands or separators needed
Key Design Decisions
Key Design Decisions
Every decision tied to a specific problem
Hover interaction over a static category grid
Six product categories with very different clinical purposes risked looking interchangeable as plain text links. The hover reveal gives each one a visual identity before the click, which meant fewer wrong-category clicks and a homepage that did more of the explaining work itself.
Every decision tied to a specific problem
Hover interaction over a static category grid
Six product categories with very different clinical purposes risked looking interchangeable as plain text links. The hover reveal gives each one a visual identity before the click, which meant fewer wrong-category clicks and a homepage that did more of the explaining work itself.
Every decision tied to a specific problem
Hover interaction over a static category grid
Six product categories with very different clinical purposes risked looking interchangeable as plain text links. The hover reveal gives each one a visual identity before the click, which meant fewer wrong-category clicks and a homepage that did more of the explaining work itself.
A dedicated Workflow page rather than burying the process in an FAQ
The clinical process is the actual product experience here, not a footnote. Giving it a full page with a numbered step structure made it feel like a defined, trustworthy system rather than something improvised case by case.
A dedicated Workflow page rather than burying the process in an FAQ
The clinical process is the actual product experience here, not a footnote. Giving it a full page with a numbered step structure made it feel like a defined, trustworthy system rather than something improvised case by case.
A dedicated Workflow page rather than burying the process in an FAQ
The clinical process is the actual product experience here, not a footnote. Giving it a full page with a numbered step structure made it feel like a defined, trustworthy system rather than something improvised case by case.
Two separate prescription forms instead of one
Infinitas has a genuinely different submission process to the rest of the range. Rather than complicate a single form with conditional logic, I split it into two clearly labelled forms so each clinician only ever sees the fields relevant to them.
Two separate prescription forms instead of one
Infinitas has a genuinely different submission process to the rest of the range. Rather than complicate a single form with conditional logic, I split it into two clearly labelled forms so each clinician only ever sees the fields relevant to them.
Two separate prescription forms instead of one
Infinitas has a genuinely different submission process to the rest of the range. Rather than complicate a single form with conditional logic, I split it into two clearly labelled forms so each clinician only ever sees the fields relevant to them.
Visual separation from the main dbortho.com store
The digital solutions range needed to feel distinct and more technical while still clearly connected to the parent brand. I gave it its own visual identity rather than treating it as another category inside the existing ecommerce store.
Visual separation from the main dbortho.com store
The digital solutions range needed to feel distinct and more technical while still clearly connected to the parent brand. I gave it its own visual identity rather than treating it as another category inside the existing ecommerce store.
Visual separation from the main dbortho.com store
The digital solutions range needed to feel distinct and more technical while still clearly connected to the parent brand. I gave it its own visual identity rather than treating it as another category inside the existing ecommerce store.
Specific, provable value propositions over generic claims
Fast, efficient, convenient, precise, comfortable, each tied to an actual mechanical or clinical reason rather than a marketing adjective. A deliberate choice to build credibility with a sceptical professional audience.
Specific, provable value propositions over generic claims
Fast, efficient, convenient, precise, comfortable, each tied to an actual mechanical or clinical reason rather than a marketing adjective. A deliberate choice to build credibility with a sceptical professional audience.
Specific, provable value propositions over generic claims
Fast, efficient, convenient, precise, comfortable, each tied to an actual mechanical or clinical reason rather than a marketing adjective. A deliberate choice to build credibility with a sceptical professional audience.
Accessibility
Accessibility
Designed for clinicians reading quickly, not browsing leisurely
Designed for clinicians reading quickly, not browsing leisurely
Designed for clinicians reading quickly, not browsing leisurely
Accessibility mattered here for a slightly different reason than on the dbortho redesign. This audience is clinicians, often reviewing the site between patients on a practice computer or a phone in a busy clinic, so clarity and speed of comprehension were accessibility concerns as much as compliance ones.
Accessibility mattered here for a slightly different reason than on the dbortho redesign. This audience is clinicians, often reviewing the site between patients on a practice computer or a phone in a busy clinic, so clarity and speed of comprehension were accessibility concerns as much as compliance ones.
Accessibility mattered here for a slightly different reason than on the dbortho redesign. This audience is clinicians, often reviewing the site between patients on a practice computer or a phone in a busy clinic, so clarity and speed of comprehension were accessibility concerns as much as compliance ones.
Colour contrast
Colour contrast (WCAG AA)
Colour contrast
The darker, more technical visual identity carried a real risk of contrast failures against product renders. Checked every text and background pairing against WCAG AA throughout the build, not at the end.
Non-hover fallback
Touch target sizing
Non-hover fallback
The homepage interaction is hover-triggered, which doesn’t help touch or keyboard-only users. Every category name is also a fully functional link to its page regardless of whether the hover state fires.
Form clarity
Form clarity
Form clarity
Both prescription forms use clear field labels, visible required-field indicators, and plain confirmation messaging, important for a form a clinician may fill in quickly between appointments.
Readable clinical copy
Navigation and keyboard access
Readable clinical copy
Technical content written in plain, direct sentences rather than dense paragraphs, so a clinician scanning quickly on a small screen can still extract the key clinical detail.
Image and alt text standards
Image and alt text standards
Image and alt text standards
Alt text added across product renders and category imagery, important given how visually led the homepage interaction is for anyone using a screen reader.
Mobile-first usability
Form clarity and error handling
Mobile-first usability
Designed assuming a meaningful share of visits would happen on a phone in clinic, with touch targets and form fields sized accordingly rather than shrunk down from a desktop-first layout.
Beyond the Website
Beyond the Website
Supporting the launch with marketing and print
Supporting the launch with marketing and print
Supporting the launch with marketing and print
The website wasn’t the only output from this project. I produced digital marketing assets to support the launch, including web banners and email content announcing the new platform, and print materials used at events and in clinics to introduce the range to clinicians who hadn’t seen it online yet.
Treating the launch as more than just a URL going live meant the site had supporting material pointing people towards it from day one, rather than relying on organic discovery alone.
The website wasn’t the only output from this project. I produced digital marketing assets to support the launch, including web banners and email content announcing the new platform, and print materials used at events and in clinics to introduce the range to clinicians who hadn’t seen it online yet.
Treating the launch as more than just a URL going live meant the site had supporting material pointing people towards it from day one, rather than relying on organic discovery alone.
The website wasn’t the only output from this project. I produced digital marketing assets to support the launch, including web banners and email content announcing the new platform, and print materials used at events and in clinics to introduce the range to clinicians who hadn’t seen it online yet.
Treating the launch as more than just a URL going live meant the site had supporting material pointing people towards it from day one, rather than relying on organic discovery alone.
What Launched
What Launched
Everything went live, nothing was held back
Everything went live, nothing was held back
Everything went live, nothing was held back
Homepage with hover interaction
Homepage with hover interaction
Homepage with hover interaction
All six category states designed and built, live from day one.
All six category states designed and built, live from day one.
Workflow page
Workflow page
Workflow page
Full five-step process explanation with supporting imagery.
All active courses rebuilt as standalone landing
pages — IPR, Anti-Snoring, Mini-Implant, Thermoforming, 3D Orthodontics, MSi, Leone Symposium.
Two prescription forms
Two prescription forms
Two prescription forms
General and Infinitas flows, both fully functional at launch.
General and Infinitas flows, both fully functional at launch.
FAQs page
FAQs page
FAQs page
Visual rebuild showcasing carbon reduction and sustainability initiatives.
Visual rebuild showcasing carbon reduction and sustainability initiatives.
Contact page
Contact page
Contact page
Rebuilt with regional sales map, structured enquiry routing, and feedback form.
Rebuilt with regional sales map, structured enquiry routing, and feedback form.
Event landing pages
Event landing pages
Event landing pages
New pages built from scratch for specialist training events, covering full content structure, UX, and booking flows.
New pages built from scratch for specialist training events, covering full content structure, UX, and booking flows.
Six product category pages
Six product category pages
Six product category pages
EXPAND, ALIGN, RETAIN, ORTHOGNATHIC, TAD-Based, PRINT, each fully built out.
EXPAND, ALIGN, RETAIN, ORTHOGNATHIC, TAD-Based, PRINT, each fully built out.
Launch marketing and print
Launch marketing and print
Launch marketing and print
Email, web banners, and printed materials supporting
the rollout.
Email, web banners, and printed materials supporting the rollout.
Reflection
Reflection
What building from scratch, with a team, taught me
What building from scratch, with a team, taught me
What building from scratch, with a team, taught me
“This project taught me something different to the dbortho redesign. There, the job was untangling years of accumulated decisions on my own. Here, there was nothing to untangle, just a blank page, a deadline, and a small team I needed to work well with. Studio 8 understood the clinical reality better than I did, and the renders that carry the homepage came from a colleague’s work, not mine. Getting the most out of that meant being clear about what I needed from each of them early, then designing around what they produced rather than trying to control every visual decision myself. The hover interaction is the thing I’m most pleased with, not because it’s technically complex, but because it solved a real comprehension problem with a small, well-placed piece of interaction design. That’s a useful lesson generally. The highest leverage design decisions aren’t always the biggest ones, and they’re rarely made completely alone.”
“This project taught me something different to the dbortho redesign. There, the job was untangling years of accumulated decisions on my own. Here, there was nothing to untangle, just a blank page, a deadline, and a small team I needed to work well with. Studio 8 understood the clinical reality better than I did, and the renders that carry the homepage came from a colleague’s work, not mine. Getting the most out of that meant being clear about what I needed from each of them early, then designing around what they produced rather than trying to control every visual decision myself. The hover interaction is the thing I’m most pleased with, not because it’s technically complex, but because it solved a real comprehension problem with a small, well-placed piece of interaction design. That’s a useful lesson generally. The highest leverage design decisions aren’t always the biggest ones, and they’re rarely made completely alone.”
“This project taught me something different to the dbortho redesign. There, the job was untangling years of accumulated decisions on my own. Here, there was nothing to untangle, just a blank page, a deadline, and a small team I needed to work well with. Studio 8 understood the clinical reality better than I did, and the renders that carry the homepage came from a colleague’s work, not mine. Getting the most out of that meant being clear about what I needed from each of them early, then designing around what they produced rather than trying to control every visual decision myself. The hover interaction is the thing I’m most pleased with, not because it’s technically complex, but because it solved a real comprehension problem with a small, well-placed piece of interaction design. That’s a useful lesson generally. The highest leverage design decisions aren’t always the biggest ones, and they’re rarely made completely alone.”
What I’d do differently
What I’d do differently
What I’d do differently
I’d build in more time to test the workflow explanation with actual clinicians before launch rather than relying on internal review with Studio 8 and the directors. The process makes sense to anyone who already understands digital orthodontics, but a first-time visitor coming in cold might need a slightly more guided explanation of why each step matters.
I’d build in more time to test the workflow explanation with actual clinicians before launch rather than relying on internal review with Studio 8 and the directors. The process makes sense to anyone who already understands digital orthodontics, but a first-time visitor coming in cold might need a slightly more guided explanation of why each step matters.
I’d build in more time to test the workflow explanation with actual clinicians before launch rather than relying on internal review with Studio 8 and the directors. The process makes sense to anyone who already understands digital orthodontics, but a first-time visitor coming in cold might need a slightly more guided explanation of why each step matters.
Like what you see?
Let's talk!
© 2026 Danish Chaudhary
Like what you see?
Let's talk!
© 2026 Danish Chaudhary
Like what you see?
Let's talk!
© 2026 Danish Chaudhary