Starbucks App - UI/UX Redesign
Overview
A concept redesign of the Starbucks mobile app exploring how the ordering experience, product discovery, and rewards communication could be improved. Built through a structured process from heuristics analysis and competitive research through to a fully interactive hi-fi prototype.
Type
Concept exploration
Screens
8
Disciplines
UI Design
UX Research
Figma
Prototyping
Usability Testing
Starbucks App - UI/UX Redesign
Overview
A concept redesign of the Starbucks mobile app exploring how the ordering experience, product discovery, and rewards communication could be improved. Built through a structured process from heuristics analysis and competitive research through to a fully interactive hi-fi prototype.
Type
Concept exploration
Screens
8
Disciplines
UI Design
UX Research
Figma
Prototyping
Usability Testing
Cassidi - HR
Platform Redesign
Overview
A concept redesign of the Starbucks mobile app exploring how the ordering experience, product discovery, and rewards communication could be improved. Built through a structured process from heuristics analysis and competitive research through to a fully interactive hi-fi prototype.
Type
Concept exploration
Screens
8
Disciplines
UI Design
UX Research
Figma
Prototyping
Usability Testing
What Went Into This
What Went Into This
Research first, design second
Research first, design second
Research
Research
Research
Heuristics analysis, guerrilla research, competitive analysis, proto persona, and problem statement
Information Architecture
Information Architecture
Information Architecture
IA mapping and navigation restructure to
simplify the ordering flow
Visual Design
Visual Design
Visual Design
Brand attributes, moodboard, colour system, typography, and style tile before moving to hi-fi
Prototype and testing
Prototype and testing
Prototype and testing
Fully interactive hi-fi prototype built in Figma, tested and iterated before final presentation
Interactive prototype
Interactive prototype
Explore the redesign yourself
Click through the screens to explore the ordering flow
Explore the redesign yourself
Click through the screens to explore the ordering flow
*This is a concept project and is not affiliated with or endorsed by Starbucks. All brand assets and trademarks belong to Starbucks Corporation. This work was produced as a design exploration.
*This is a concept project and is not affiliated with or endorsed by Starbucks. All brand assets and trademarks belong to Starbucks Corporation. This work was produced as a design exploration.
Like what you see?
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© 2026 Danish Chaudhary
Like what you see?
Let's talk!
© 2026 Danish Chaudhary
Like what you see?
Let's talk!
© 2026 Danish Chaudhary